Women Entrepreneurs

Women Entrepreneurs: It is a fact and statistically proven that women are less entrepreneurial than men. Regardless of the reason, the figures speak for themselves: 77% of men decide to start a business, compared to 23% of women.

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Women Entrepreneurs

Although the numbers seem alarming, the percentage of women has been increasing in recent years. There are many women in Spain who, as a result of the crisis, are immersed in the adventure of entrepreneurship. However, there are still many obstacles that prevent them from continuing their entrepreneurial journey. Lack of knowledge about how to obtain financing and how to reconcile family life are their two main handicaps.

Before the onset of the crisis, the number of women entrepreneurs was very low, and even now, several years later, that number remains low. No doubt this may be due to the uncertainty of what might happen in the country at that time. Some time later, after a long period of economic recession and seeing that the situation had not changed, women saw self-employment as a source of motivation as well as a financial help to contribute to the family income.

In the U.S. and other countries, the goal of entrepreneurial women is to create businesses that generate millions of dollars in profits, but in Spain this concept is quite different. Women entrepreneurs in Spain want to feel useful to their families and to support their households, rather than to get rich.

What is the profile of women entrepreneurs in Spain?

The profile of women entrepreneurs in Spain is that they are under 45 years old, married with children, willing to be self-employed, medium/highly educated, and usually have a partner when they start a business (they rarely start alone).

The sector with the most women is franchising, and the sector with the least women is the online world. And within this business model, the sectors they are most interested in are food, women's fashion, jewelry/costume jewelry, bakery/pastry, and kids' fashion.

On the other hand, they are reluctant to work in technical fields, which require more dedication, financing, and training (than the service sector). And the main reason for this is fear of failure. Because of the complexity, we have decided to play it safe and not take too many risks.

Barriers to Success

But if there is one thing I can emphasize, it is creativity when looking for ideas to put into practice, intuition to better understand the needs of the market, and patience, empathy, and organizational skills, which are key to getting good results in the business world.

Let's take a closer look at the main barriers that prevent women entrepreneurs in our country (barriers that also apply to entrepreneurs), barriers that prevent self-employment from consolidating all together.

  • Low tolerance for risk and error

Because it is difficult to take risks, people settle for traditional businesses. The problem is that there are more and more entrepreneurs, and as a result, it is harder for them to carve out their own niche. Let's always keep in mind the saying, "If you risk nothing, you get nothing.

  • Lack of security

If the people closest to you do not support you or believe in you, everything will fall apart. And that is a big mistake. You don't have the confidence, you don't have the courage to take the first step toward success.

  • Finding avenues of support

Many of us have no idea of the number of associations, mentors, coaches, and other professionals available to us. Therefore, instead of calling a friend and telling them about your problem, be productive and take advantage of the support network that exists for entrepreneurs.

Conlution

Finally, because they are less ambitious and more pragmatic than men, the businesses they open are often small. And their preferences include aesthetics, education, or small retail.

Although the number of women entrepreneurs is still small, when comparing women entrepreneurs in Spain to other countries, the statistics are not bad. We are ahead of Germany, Japan, and France, but we still have a long way to go to catch up with the United States and the United Kingdom.

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Si quieres conocer otros artículos parecidos a Women Entrepreneurs puedes visitar la categoría Marketing.

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