Use New Technology

They are reluctant to use new technology. New technology has been a real shock to men and women alike. Our unwillingness to use the new tools that the Internet offers and our lack of knowledge make us unproductive.

Use New Technology

Why don't we use our email manager to keep all our customers up to date on our products instead of calling them? It is a simple matter of update or die.

• Lack of knowledge

Many people make the mistake of jumping into entrepreneurship thinking that years of experience in their field of expertise is enough. What's the solution? Read books, talk to other entrepreneurs, get training, join professional networks.

• Measure your results

One of our characteristics is that we are highly intuitive. And we are often so aware of this that we don't place much importance on proper management. We need to keep track of metrics that do not provide value, such as monthly sales or products sold. Therefore, measure and manage intuitively. Both are complementary.

• Delegate tasks

We are accustomed to always carrying all the burdens of being a mother, a wife, and a homemaker, and taking care of several things at the same time. At work, however, this is not feasible. Ideally, if you don't have the time or don't know how to do a task, you should trust someone else to do it for you.

It is clear that self-employment is becoming a very viable option for women in Spain. But do you think the day will ever come when women will become entrepreneurs out of passion and not out of necessity?