The Six Types of Buyer

The Six Types of Buyer

The Six Types of Buyer: E-commerce is booming because of the advantages it offers users, such as convenience, speed, and the ability to compare products from multiple stores.

The Six Types of Buyer

According to consulting firm Capgemini’s “Relevance of Digital Shoppers” report, based on the opinions of 16,000 consumers in 16 different markets, six types of shoppers are currently emerging.

Six things you need to know now about online shopping this year. The difference lies in the way online shoppers behave. However, companies need to keep in mind that not all customers shop the same way.

They also make many purchases from mobile devices. However, despite their awareness of new technologies, their actual purchases are lower than in other categories, with the exception of electronics.

1: Social Digital Shopper

25% (the same percentage in Spain). These are Internet users who use social networks on a daily basis and exchange opinions through digital channels.

2: Digitally Addicted Shoppers

These are the most common shoppers among the six categories. They make purchases through a variety of digital channels and devices such as smartphone apps.

3: Occasional online shoppers.

This group is for those over 45 years old who do not usually shop online. In that case, they use digital channels, mainly the Internet and e-mail, to compare and follow up on products. 16%, or 15% in Spain.

4: Rational online shoppers

15% of respondents (8% in Spain) fall into this group. They are the second most active online shoppers, using the Internet as their primary shopping medium. They tend to choose electrical appliances and fashion products.

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5: Price searchers

This is 13%, 3 percentage points less than in Spain. Their main objective, beyond their interest in online shopping, is the price of the product. This profile corresponds to 45% of older women who use the Internet to get the best deals on fashion and personal care products.

6: Technophobic shoppers.

This last segment is resistant to using digital channels and does not take them into account when shopping. There is no distinction between young and old, male and female. It represents 13% of respondents.


Finally, They do not trust shopping through social networks or mobile applications. They are very active on social networks and tend to experiment and use new technologies, accounting for 18%, and 13% in Spain.

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